1. Rebranding Project
CUEREN 2024
Photograph by @4.0._clock
CUEREN is a brand founded on the belief that fine leather carries both material value and spirit, a concept reflected in its name combining âcueroâ (leather) and ârenâ (soul).
Built on over 40 years of craftsmanship, the brand uses premium natural leather to create products that become more comfortable and meaningful over time. CUEREN emphasizes traditional Mediterranean manufacturing techniques and skilled handcraft to achieve timeless yet personal designs. Each collection is developed through nearly a year of research to create lasts optimized for Korean foot shapes, ensuring balance between form and comfort.
Through continuous material and technical innovation, CUEREN offers timeless design that transcends trends while remaining accessible in price.
1. Visual Art
Frauka
Brand Asset, 2023
Photograph by @wnsol
Seoul, Korea
This visual project was created for the frauka brand,
translating the brandâs refined sensibility through the subjectâs presence, negative space, and restrained styling.
By avoiding excessive direction, the work emphasizes natural light, subtle textures, and a quiet composition,
allowing the figure to convey a calm yet grounded atmosphere that reflects fraukaâs identity.
This project serves as an exploration of the brandâs visual direction,
focusing on tone, rhythm, and mood to suggest fraukaâs identity in a subtle and understated way.
1. Visual Art
Frauka
Brand Asset, 2023
Photograph by @wnsol
Seoul, Korea
This product visual was created for frauka,
drawing inspiration from sage, the key ingredient of the product.
By emphasizing moisture, texture, and shadow within a dark, natural setting,
the image evokes the vitality and purifying qualities of the plant itself.
Minimal intervention and restrained composition allow the product to feel
as though it exists naturally within its environment, rather than being staged.
This visual aims to express fraukaâs philosophy of connection to nature, balance,
and sensory healing through a quiet yet immersive atmosphere.
1. Art ProjectThe Color is a visual project that explores the idea of quiet color 2025
Photograph by @4.0._clock
Rather than emphasizing bold contrasts or overt hues, the work focuses on subtle variationsâ
the density of light, the texture of skin, and the flow of hair â where color is perceived as mood and atmosphere rather than as a distinct element.
Here, color functions like a surrounding temperature, quietly enveloping the scene instead of asserting itself.
Through restrained composition and a still presence, the project translates the sensation of color into a calm, silent visual language.
This work approaches color not as something to be seen, but as something to be felt.
1. Visual Art
Morandi Park
Photograph by @4.0._clock
2025
This visual project was created for Morandi Park,
focusing on expressing the productsâ ingredients and sensory qualities through restrained composition and soft, muted tones.
By emphasizing negative space and a low-saturation color palette,
the visuals convey the brandâs sense of calm and balance.
The arrangement allows the form and texture of the packaging to emerge naturally,
shifting attention away from overt styling toward the essence of the product itself.
This work translates Morandi Parkâs philosophy of gentle, everyday skincare
into a quiet yet clear visual language.
1. Branding Project
Lumio
Color+ & scalp solutions.
A comprehensive branding project for Lumio, encompassing brand identity, packaging, and visual direction.
2025
This project is a comprehensive branding work for the haircare brand Lumio,
covering the entire process from brand development and visual identity design
to packaging design and overall visual direction.
Centered around the concept of balanced scalp and hair care,
the project establishes Lumioâs visual language through the development of
its logo, color system, and core graphic elements, reflecting the idea of a healthy, everyday hair routine.
The packaging design focuses on balancing functionality and sensibility,
ensuring clarity of product purpose and ingredients while maintaining a calm, refined brand presence.
Across all visual outputs, minimal intervention and generous negative space are used
to convey Lumioâs reliability and sense of stability as a brand designed for daily use.
1. Branding Project
A full-scope branding project for OYOT, covering brand identity, pattern development, and visual direction. 2025
This project is a comprehensive branding work for the beauty brand OYOT,
encompassing brand concept development, visual identity design, graphic and pattern creation, as well as overall visual direction.
Inspired by natural materials and structures, the project establishes OYOTâs refined and sensory approach to beauty through a cohesive visual language.
A custom pattern developed from elements derived from bamboo serves as the core motif,
providing rhythm and texture across the brandâs visual system.
The visual framework was applied across multiple touchpointsâincluding the opening event space,
seeding packages, and menu boardsâ functioning as an integrated brand experience rather than a one-time visual expression.
This project focuses on building OYOTâs world from the ground up, ensuring a consistent and immersive brand experience across all visual encounters.
1. Art Paper ProjectWork list
An early-stage art experiment for design development,
where colors and textures drawn from nature are translated into a visual language through layering and repetition. 2019
This image captures a moment from Mossbotanicalâs art experimentation process for design development.
It represents a stage where colors and textures inspired by nature are layered by hand, documenting flow and chance before any fixed form is defined.
Traces of brushstrokes, bleeding pigments, and overlapping colorsâelements that are not entirely intentionalâare deliberately preserved.
Through repetition, division, and re-composition, these elements gradually form the visual language that later becomes the foundation for graphics and patterns.
This process goes beyond producing a final outcome;
it reflects Mossbotanicalâs approach to visually exploring and refining the sensory atmosphere and identity a brand seeks to convey.